Content Marketing Building Credibility Customer Loyalty MIN READ

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In the marketing process, many marketers understand that it will be cheaper and easier to market to existing customers. The question that arises then, is how a business can encourage customer loyalty?Content marketing can increase customer loyaltyfor sellers, customer loyalty can be built through customer service, product quality, and reasonable prices. This is true, but there are many other factors beyond that which can contribute to maintaining customer loyalty, namely by increasing customer lifetime value (clv), and ultimately making a profit. One of the contributors is content marketing.According to lemonstand vice president, ross paul, “good content can bring your customers back after making a purchase and make your brand more useful than just offering a product to buy. This will help you generate repeat purchases and increase your brand value.

He also stated that e-commerce actors who carry out content marketing to interact with buyers, both new buyers and loyal customers, have an average conversion value of 2.9%, which is six times Brazil Phone Number List higher than the average conversion value of e-commerce that has not doing content marketing (0.5%).If content marketing drives increased customer loyalty, which ultimately increases brand value and profits, then how can you leverage content marketing for your e-commerce business? Here are tips for creating useful content for  your brand  .Create useful or entertaining content . Content marketing is most engaging when it helps your audience solve a problem or can improve  their life in some way. These types of content include: “how to”, recipes, tips or even humorous articles consistent . If the goal of your content marketing is customer retention, publish your articles regularly. Such as weekly blog posts, regular podcasts, or scheduled youtube videos interactive.



Respond to comments, social media posts, or feedback  from readers. When someone shares your article, thank them. If they comment, respond. Make it easy for customers to deepen their relationship with you, such as signing up for a special group for more interactions, or conversely involving your business in a group with members that match your market.Committed . Content marketing is a long term strategy. The best content marketers understand that it takes time for content to work.Content marketing also requires planning. Businesses should create a budget for content – ​​similar to an advertising budget – and develop an editorial calendar, describing what you plan to do and when it will be published.At chubbyrawit, we help you build customer loyalty through content. Contact us for the type of content that fits your product or service.